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Définitions
The organization must choose the course of action (a strategy) out of all the possible courses, against the background of its environment CROON, Peter in Strategy And Strategy Creation Strategic management is a stream of decisions and actions which leads to help achieve corporate objectives. The strategic management process is the way in which strategists determine and make strategic decisions.
A strategy is the means used to achieve the ends (objectives).
A strategy is not just any plan, however a strategy is a plan that is unified: it ties all parts of the enterprise together.
A stragegy is comprehensive: it covers all major aspects of the enterprise.
A strategy is integrated.
Corollaires
La stratégie est liée à:
-La problématique de politique générale
-La rationalité instrumentale
On distingue (grande entrerpise):
-La corporate strategy (politique générale)
-Business strategy ou stratégie d’activités
Ces deux axes sont confondus dans la PME
Si le lien ne fonctionne pas correctement, veuillez nous contacter (mentionner le lien dans votre message)Management stratégique et culture d’entreprise (991 KB) (Cours PPT)
